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Media and Digital Associate Manager

Company: Kelly Services
Location: Richmond
Posted on: April 9, 2021

Job Description:

--Media and Digital Associate Manager Location: Remote Rate: $48/hr Contract length 6-9 months------------------------------Position Summary--Media strategy position, responsible for assisting in media plan development and execution of national & local media plans across a subset of brands, to meeting business and marketing objectives/goals. Position works closely with media agencies, brand teams, field marketing teams and consumer insights & analytics teams in the development, implementation, and stewardship of national and local media plans of assigned brands and projects. Candidate should have experience in national & local media channels, including National TV, digital, print, local TV, radio, outdoor & Hispanic media.--Responsibilities--

  • Assists media and digital team in the day-to-day development of sound, strategic national and local media strategies to support brand objectives.
  • Supports internal media/digital team in the collaboration with media agencies to plan and execute annual media plans for assigned brands
  • Assists Media Manager in evaluating plan recommendations from media agency to brand teams, ensuring plan meets brand objectives and is set up to meet brand goals/KPI's
  • Leads local media strategic development & implementation for assigned brands; coordinates between agencies, brand team & field teams, to ensure all plans align with brand and marketing objectives
  • Communicating local budgets and planning parameters to media agencies.
  • Reviewing buy recommendations (local radio, OOH, TV) to ensure align with budget and specifications.
  • Liaising between field sales and media agencies.
  • Assists in the accurate and timely communication of national and local media plans to field sales and distributors.
  • Collaborates with brand teams and media/creative agencies on schedules and timelines of creative assets as needed. In collaboration with media agency, ensures flawless execution of media plans. ----Qualifications--
    • Bachelor's degree from a four-year college or university.-- MBA a plus.
    • 3+ years media planning experience at an agency or in-house client position.
    • Good knowledge of media planning across different channels, including TV, digital (including social), print, local OOH and radio
    • Experience in traditional marketing and current knowledge of trends and innovations in digital/ social media.
    • Experience creating media programs and articulating strategic foundation for their development.
    • Basic understanding of usage and application of syndicated research including IMS, MRI, Scarborough and competitive tracking tools (Ad*Views/Kantar).
    • Solid understanding of media math, terminology.
    • Must be a self-starter with the ability to work with a minimum of direction and manage multiple projects.
    • Excellent writing, presentation and verbal communication skills with the ability to communicate concisely and clearly.
    • Demonstrated accuracy and strong attention to detail.
    • Solid interpersonal and teamwork abilities, with the ability to communicate effectively across different levels within the marketing & sales organizations.
    • Demonstrated critical thinking and problem-solving abilities.
    • Strong quantitative skills, including analytical abilities and math proficiency.--
    • Creative and strategic thinker.
    • Must have solid experience using Microsoft Word, Excel, PowerPoint and Outlook.Additional Detail:As your local offices do not support this position, for immediate consideration, please apply online to this posting directly.Resumes in MS Word are preferred.If you have questions about the position, you may contact the recruiter at--; however, your resume must be received via the official posting.--Why Kelly--?You're looking to keep your career moving onward and upward, and we're here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up.About Kelly--At Kelly, we're always thinking about what's next and advising job seekers on new ways of working to reach their full potential. In fact, we're a leading advocate for temporary/non-traditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.]]

Keywords: Kelly Services, Richmond , Media and Digital Associate Manager, Advertising , Richmond, California

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