Principal Business Intelligence Engineer, Marketing Analytics

Company: SunPower
Location: Richmond
Posted on: May 16, 2023

Job Description:

Do you want to change the world? We do, too.SunPower is changing the way our world is powered every day with a passionate and driven team of more than 3,660 full-time employees in North America and the Philippines. SunPower provides world-class solar solutions to residential customers across the U.S. with a commitment to a superior customer experience. We welcome forward thinkers, freedom chasers and all those demanding better, cleaner energy to join us.Summary of Role:We are looking for an experienced marketing analyst with a business intelligence background to support our Performance Marketing team in growing new residential solar customers by owning the business intelligence function. You will be a key member of the marketing team, focused on demand generation to provide robust insights and recommendations on ways to optimize our marketing budget and more efficiently acquire customers, with optimization at every stage of the customer lifecycle. You will own a number of key marketing analytics and operations workstreams, partnering across channel owners, sales, finance, tech and other data engineering teams.Seeking candidates in Bellevue, WA; Austin, TX; Richmond, CAEssential Duties & Responsibilities:

• Create operating structure, common reporting framework for the execution of performance marketing including testing methods and statistical significance.
• Own key reporting functions, including the customer funnel views and insights for weekly business reviews with leadership, analyzing the flow of customers from digital ad to lead generation to appointment and sale.
• Understand and help optimize a range of marketing channels, including paid search, paid digital, SEO, affiliates, direct mail, referrals and partner marketing.
• Automate reporting and analysis, building dashboards to enable marketers to self-serve their own analytics needs.
• Develop and track Customer Acquisition Cost model, incorporating data across multiple marketing channels and sales performance models.
• Help forecast key marketing metrics for financial planning.
• Calculate, analyze and recommend way to improve key metrics, such as dealer coverage of single family homes, media channel efficiency.
• Analyze longer-term trends and dig into regional data to provide recommendations on strategy adjustments.
• Utilize data engineering skills to create data pipelines (SQL - Snowflake), incorporating into reporting modules.
• Write custom SQL code and perform regression analysis on time series data to model marketing spend versus impressions across multiple media channels.
• Create backend data warehouse and automated data pipeline for reporting of dealer limit attainment on a near real time basis.
• Build backend data warehouse and automated data pipeline for reporting speed to first call attempt.
• Develop requirements for data capture of marketing spend by channel/vendor including expense and revenue events and export into database backend.
• Define requirements for identification of territories benefiting from new government policies within the context of the current marketing and sales operational workflows.
• Manage and monitor lead conduit system including updating exclusion lists, creating new flows and optimizations.
• Evaluate new marketing software solutions to enhance business performance and customer experience.
• Work with lead demand center to ensure they have the optimal lead flow and analytics views.Required Qualifications:
  • Minimum of 7 years of relevant experience in digital marketing analytics.
  • Expert problem solver that is excited to take on challenges with a variety of complexities and can work autonomously.
  • Ability to handle multiple competing priorities in a fast-paced environment.
  • Strategic thinker who will actively contribute as part of the Marketing team, including setting strategy and deciding what our next best investments should be.
  • Deep knowledge of CRM systems (ideally Salesforce).
  • Prior work with lead routing software (eg Ortoo, LeanData).
  • Ability to use internal and external analytics tools, SQL, and scripting languages to mine, access and analyze data
  • Strong verbal/written communication and inter-personal skills.
  • Bachelor's degree or higher in related fields required, including Statistics, Business Analytics, Computer Science, Mathematics, Engineering, etc.
  • Strong proficiency with data analysis tools like Excel, Tableau, Snowflake, and work with data warehouses.Preferred Qualifications:
    • Knowledge of the solar industry a plus.$119,600 - $179,400 a year*Other rewards may include annual bonus eligibility, short and long-term incentives, and a comprehensive and competitive benefits program which includes health insurance coverage, employee wellness, life and disability insurance, a retirement savings plan, paid holidays, paid time off, and so much more.*Please note the pay range provided is a good faith estimate for this position only and in the geographical location noted.Don't meet every single requirement?Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At SunPower, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Equal Employment OpportunityThe Company is an equal employment opportunity employer and makes employment decisions, including but not limited to, hiring, firing, promotion, demotion, training, and/or compensation, on the basis of merit. Employment decisions are based on an individual's qualifications as they relate to the job under consideration. The Company's policy prohibits unlawful discrimination based on sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions, the actual sex of the individual, or the gender identity or gender expression), race, color, religion, including religious dress practices and religious grooming practices, sexual orientation, national origin, ancestry, citizenship, marital status, familial status, age, physical disability, mental disability, medical condition, genetic information, protected veteran or military status, or any other consideration made unlawful by federal, state or local laws, ordinances, or regulations. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company and prohibits unlawful discrimination by any employee of the Company, including supervisors and co-workers.Accommodation for Applicants to SunPower CorporationSunPower Corporation is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need a reasonable accommodation due to a disability, you may use the following alternative email address to contact us about your interest in employment at SunPower Corporation: jobs@sunpower.com. Please indicate in the subject that line of your email that you are requesting accommodation. Only candidates being considered for a position who require an accommodation will receive a follow-up response.NOTICE TO ALL APPLICANTS AND EMPLOYEESAvailability of Affirmative Action Plan for ReviewSunPower is a federal government contractor. As a part of the Company's obligations under law, it must develop a written Affirmative Action Program (AAP) for the Disabled, Recently Separated Veterans, Armed Forces Service Medal Veterans, Disabled Veterans and Active Duty Wartime Or Campaign Badge Veterans and for Women and Minorities as specified by law. Non-confidential and non-proprietary aspects of the AAP are available for inspection by applicantsand employees, consistent with applicable law, which will be made available during office hours by contacting the EEO Officer.

Keywords: SunPower, Richmond , Principal Business Intelligence Engineer, Marketing Analytics, Advertising , Richmond, California