Web Analyst, Experience & Engagement Surfaces

Company: Adobe Systems GmbH
Location: San Francisco
Posted on: May 24, 2025

Job Description:

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityAdobe.comis one of the most heavily trafficked corporate websites in the world, and a primary interaction point for our customers. WithinAdobe.com, the Experience and Engagement (XE) organization is responsible for surfaces that unlock membership value by helping customers discover, access, and successfully use our solutions.As a Web Analyst within XE, you will drive deep customer understanding and business impact from our surfaces using web analytics, cloud data platforms, and BI tools. We are looking for a creative problem solver and data storyteller to collaborate with global teams to build engaging experiences.What you'll do

• Unpack Customer Journeys:Use frontend analytics tools and backend data sources to understand and map out customer journeys across key web and in-app surfaces. Analyze visitor behavior, user intent, and customer dimensions to evaluate content effectiveness, self-service success, and ARR impact.
• Evaluate Surface Performance:Lead insights and analytics for our knowledge surfaces including the help center website, community products, and learning platforms. Use dashboards/frontend visualization tools to evaluate performance trends and deliver product insights. Supplement with backend queries (SQL/Python) to answer novel business questions and understand customer journeys.
• Optimize Experiences:Uncover opportunities and facilitate A/B tests and strategic JDIs to improve engagement on our surfaces and drive growth. Analyze test results to deliver actionable insights and recommendations.
• Collaborate Across Teams:Work with various teams (Product, Customer Support, Sales, Marketing, GTM) to understand business and customer needs, and enable them to make data-driven decisions.
• Enhance Data Infrastructure:Partner with data engineering to build and enhance the data/insights infrastructure, helping with the creation and enhancement of vital reports and dashboards to visually communicate insights effectively and enable self-serve and scalability.
• Present Findings:Translate findings into powerful presentations and data assets help partner teams understand opportunities and track progress on key initiatives.What you need to succeed
  • Bachelor's degree with 3-5 years of experience in advanced data analytics and reporting; MBA or Masters or equivalent experience in a quantitative field (e.g., Economics, Statistics, Engineering, IT, Business Analytics) is a plus.
  • Experience in analytics, particularly in B2C, SaaS, and eCommerce.
  • Proficiency with web analytics tools (Adobe Analytics, Customer Journey Analytics) and data visualization tools (e.g., Power BI, Tableau).
  • Expertise in SQL (Hadoop/Hive/Databricks) and familiarity with at least one data science tool (Python or R).
  • Expertise in A/B testing, conversion rate optimization, and statistical hypothesis testing.
  • Superb communication skills to present complex data clearly and effectively, conveying insights in a compelling manner that inspires action.
  • Ability to handle multiple projects simultaneously; agile development and Jira experience preferred.
  • Attention to detail while maintaining a big-picture perspective.
  • High energy, good work ethic, and a passion for problem-solving.
  • Finesse in collaborating with multiple teams in a matrixed environmentOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $85,300 -- $183,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Adobe is proud to be anemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailor call (408) 536-3015.
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Keywords: Adobe Systems GmbH, Richmond , Web Analyst, Experience & Engagement Surfaces, IT / Software / Systems , San Francisco, California